Cal is a content creator who began his career online as a makeup artist eight years ago before expanding into the lifestyle, food, travel, and beauty space, where he has grown a strong following across Instagram, TikTok, and YouTube.
Known as a fragrance enthusiast, he has a particular love for all things vanilla, something that’s clear across his socials where his content consistently receives high engagement.
He has collaborated with a range of well-known brands including Lidl, Space NK, Five Guys, Diet Coke, and Garnier. He has also launched his own matcha flavour with a brand that recently went viral on TikTok, and his content has caught the attention of household names like Greggs and M&S following several viral moments.
For all enquiries please email: caledwards@mcsaatchisocial.com
