AJ Tracey is an independent multi-platinum selling artist, instrumental in pioneering the new sound of UK rap.
His sound has a versatility that extends across grime (‘Thiago Silva’), drill, hip-hop (‘Little More Love’), and beyond. Collaborators have been equally wide-ranging: T-Pain, Kehlani, Skepta, Popcaan, Mabel, MoStack, Aitch, Dave, Gorillaz and Mahalia — to name a few.
AJ’s boundary-pushing reignites and reimagines established genres: one standout example being the triple-platinum single ‘Ladbroke Grove,’ which sparked a resurgence in UK Garage that endures to this day.
His open-minded approach continues to have a positive cultural impact and reach a new generation of rap fans, earning multiple award nominations along the way. In 2023, he was honoured with the Brits Billion Award, celebrating 1 billion streams in the UK alone. This accolade stands as a testament to his unwavering commitment to pushing artistic boundaries, without compromise.
AJ Tracey’s latest album release ‘Don’t Die Before You’re Dead’ dropped on June 13th 2025. Alongside the album release, he performed at BBC Maida Vale and also did a series of headline live shows. He also fronted the three-part Sky series, Big Zuu & AJ Tracey’s Rich Flavours in Summer 2025, finding the best in luxury food across the glove.
Commercially AJ has worked with a host of global brands including Adidas, Nike, Ebay, Google, Celsius and Deliveroo.
